SUMMER FRIDAYS wordmark overlaid on a close-up of a white bikini top being tied.

Brand transformation for Summer Fridays: creative direction, packaging, and retail design.

Summer Fridays

Summer Fridays SPF campaign wrapped across a Los Angeles building, seen from multiple aerial angles.

Coral striped texture with the SUMMER FRIDAYS wordmark debossed at center.

Summer Fridays signage at the Café Kitsuné x Summer Fridays pop-up storefront in Paris.

Summer Fridays sun-shaped icon mark, embossed on a tan background.

Model on the beach applying Summer Fridays SPF 50 sunscreen stick to her cheek.

ll flat lay of the Summer Fridays product range: cleansers, SPF, lip liners, bronzer, and brushes on black.

Structural packaging flat for Summer Fridays' Gentle Reset Daily Exfoliating Pads, front and back.

isima wordmark in white on a green background.

Brand development for isima, Shakira's haircare brand: creative and art direction, campaign, retail, and digital touchpoints.

isima

Shakira in a red suit with hair in motion, beside the isima wordmark and "Lo Mereces" tagline lockup.

ast-cut brand film for isima featuring the product lineup, models, and application of the haircare range.

Purple isima Iconic densifying scalp serum bottle with dropper applicator.

Profile portrait of a model with a black afro holding isima's Delicia hair oil to her chin.

lose-up of wavy brown hair against skin, overlaid with the isima wordmark and "Lo Mereces" tagline.

Seven models in colorful solid outfits crouching together, showing a range of hair textures and skin tones.

Close-up of long curly hair cascading from a model bent forward in a red outfit, showing defined curl pattern from root to end.

Model with curly, honey-blonde hair holding isima's All In leave-in conditioner in yellow packaging beside her face.

Close-up of isima's Iconic serum bottle in purple with water droplets, shot at a dramatic angle.

Dramatic product render for isima's Súperbomba peptide mask, scaled up and angled to feel monumental.Close-up render of isima's Súperbomba Triple Repair Peptide Mask in red, water droplets on the jar's surface, shot from a low, dramatic angle.

Grid of TEMILY lookbook imagery, models in gowns and tailoring, wordmark centered across the frame.

Brand creation for TEMILY, a New York luxury womenswear label, spanning identity, garment labelling, and bespoke hardware.

Temily

Close-up of a custom-engraved TEMILY button, repeated lettering around the rim, on black.

Rotating views of TEMILY zipper pulls and strap links in gold and silver tone hardware.

Close-up of a loom weaving the TEMILY wordmark into ribbon during label manufacturing.

Debossed TEMILY monogram on the flap of a tan envelope.

Frayed swatch of woven TEMILY label ribbon, wordmark repeated across the material.

TEMILY wordmark embossed into an elastic waistband of 90s Knicker, with a woven brand label sewn beneath.

Black-and-white portrait of Victoria Beckham beside the VICTORIA BECKHAM BEAUTY wordmark.

Brand refresh for Victoria Beckham Beauty: Creative direction, retail design, and brand positioning.

Victoria Beckham Beauty

Black Victoria Beckham shopping bags and boxes with ribbon reading "36 Dover Street, London."

Close-up of Victoria Beckham ribbon detail and shopping bag corner, black and white foil text.

White ribbon tied in a bow, repeated "VICTORIA BECKHAM, 36 Dover Street, London" text.

Victoria Beckham Discovery Collection Volume I box set with black marble sleeve.

Victoria Beckham Posh Lipstick shade card showing eight shades: Girl, Spice, Pout, Twist, Sway, Jump, Play, Pop.

Victoria Beckham portrait beside a Creative Director card listing the New York and London addresses.

Victoria Beckham storefront windows: a beauty campaign display and "Introducing The Brush Collection."

Victoria Beckham Beauty brand identity applied across the e-commerce website, shown through Posh Balm product pages.

Victoria Beckham retail counter display with makeup products and framed campaign portraits.

Black-and-white portrait of GOODSTONE founder Blake Asaad, "The Unconventional Jeweler."

Rebrand for GOODSTONE: Strategy, branding, art direction, content creation, and e-commerce design.

GOODSTONE

GOODSTONE print collateral suite: appraisal card, posters, brand story booklet, and business cards.

GOODSTONE diamond eternity ring, floating above its mirrored reflection, "Handmade in Los Angeles."

Black-and-white brand imagery for GOODSTONE: a diamond ring in hair, and a necklace at the collar.

Four GOODSTONE rings on blue: diamond huggie hoops, two eternity bands, and a twisted rope band.

OODSTONE diamond drop earrings in a cascading spiral, on a warm beige background.

GOODSTONE diamond tennis bracelet coiled against a mint green backdrop.

Three GOODSTONE posters mounted street-level, showing rings, earrings, and a bracelet, "Handcrafted in Los Angeles."

ROSE SOCIETY wordmark debossed in black on a red background.

rand creation for Rose Society, a luxury silk robe label, spanning identity, packaging, and brand collateral.

Rose Society

Repeated ROSE SOCIETY wordmark and winged leopard motif on a red brand pattern.

Brand creation for Rose Society, a luxury silk robe label, spanning identity, packaging, and brand collateral.

Model in a green velvet Rose Society robe over denim, reclining on a red pool table with a rose.

Model in a floral silk Rose Society robe in a mirrored room, tagline "Robes to Leave Your Lover In."

Close-up of a hip and thigh in seamless nude underwear against a cream backdrop.

Brand for IRÄYE, a Swiss dermatological skincare brand: Strategy, identity, content, and e-commerce design.

IRÄYE

IRÄYE Shaping Body Cream bottle balanced on a beige body-curve sculpture.

IRÄYE product on stone props beside a beauty close-up, brand footer reading "Made in Switzerland."

Split-screen black-and-white video for IRÄYE, pairing body close-ups with hands shaping clay on a pottery wheel.

IRÄYE e-commerce website showing Eye Revive Cream, Radiance Firming Serum, and The Cream across shifting sky backdrops.

RÄYE retail display case with The Cream and other bottles, labeled "Refillable, Airless Technology."

JADE TRAU wordmark in a serif display typeface on white.

Rebrand for Jade Trau, jeweller and diamantaire: Strategy, identity, packaging, and digital design.

Jade Trau

Jade Trau social and marketing collateral: brand story, product cards, a care guide, and event invitations. 

Two diamond bangle bracelets on a striped shirt cuff, black-and-white photography.

Two Jade Trau diamond necklaces draped over green fabric with a vintage cigarette case, "New Diamond Classics."

Jade Trau packaging: mint suede jewelry boxes with necklaces, bracelet, and ring, beside the interlocking JT monogram.

Jade Trau diamond stud earrings on a glossy oxblood surface.

Jade Trau diamond tennis bracelet coiled into a heart shape on black ostrich leather.

UTEUR wordmark debossed in gold foil, with the tagline "Explore, Discover, Reveal" in English, French, and Chinese.

 Brand creation for luxury German skincare AUTEUR: Strategy, packaging, and art direction.

AUTEUR

UR product line flat lay: Definitive Enzyme Cleanser, Eye Cream, Density Cream, and Lifting Toner in tortoiseshell and black.

Brand voice poster for AUTEUR on a tortoiseshell pattern, listing adjectives from "Anomalous" to "Magnificent."

Packaging structure and dieline for AUTEUR's Definitive Eye Treatment, overlaid on campaign photography.

Close-up of AUTEUR's interlocking rings emblem, embossed in gold with "Explore, Discover, Reveal," with water droplets.

AUTEUR secondary packaging: gold boxes with the emblem stamp, and a gift set of black product tubes engraved "Made in Germany."

Macro detail of AUTEUR's Definitive Line Serum bottle, gold foil lettering on glossy black glass.

AUTEUR secondary packaging mockup and print proof for the Definitive Restoration Cream carton.

Hand spraying AUTEUR's Definitive Lifting Toner in mist against a warm, shadow-striped backdrop.

Work by HOLIDAY

Work by HOLIDAY is a branding and creative studio for prestige beauty, luxury fashion, and wellness brands — including Victoria Beckham Beauty and isima — spanning identity, packaging, retail, and digital design.